The Hallmark Company, started in 1910, introduced the first Keepsake Ornaments in 1973 with six glass ball ornaments and 12 yarn figures which were dated and only available for a limited time.
In order to retain the value of their ornaments, they are only available for sale for one season, after which all leftover product is destroyed.
As of today, Hallmark has produced over 3,000 Keepsake Ornaments in more than 100 different themes. According to Hallmark research, over 22 million households collect Christmas ornaments, and more than 50% collect Hallmark Keepsake Ornaments.
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